02 April 2009

Someone should have a word with the Morketing People

I'm in Oxford for the next few days, attending a conference, seeing friends, and visiting my sister's clan for the first time since that marvellous August week in the dark summer of 2006., which began with me in the company of my brother and nephew watching Everton win, was followed by drinks and lots of tea with cousins galore, then a train to Oxford for family stuff and old friends, a hasty lunch with the Fairy Blogmother (ret.) in London, a wonderful evening and a very fond farewell in Brighton, and a convoluted return to the madness of Manchester, stopping for tea in Oxford with another old friend.

The conference has been excellent so far, and I've high hopes for the rest of it: it's rare you go to a conference with so many papers and want to attend them all.

This evening we dined at Pizza Express, a favourite haunt of the academic in whose memory the conference is being held.

I happen to like Pizza Express a lot, and have indeed eaten there twice this week, but I always think it's ill-named and that its Dublin monicker, Milano, is a far superior name, one that the chain could well adopt. Pizza Express is a ridiculous name for the chain for two reasons.

1. It's a tacky name for a place that's far from tacky. As chains go, you'd be hard-pressed to find a nicer one, and yet it's saddled with a name that makes it sound as though it's squabbling for business with Domino's Pizza.

2. It's anything but express. Seriously, has anyone ever experienced service there at a speed that exceeded 'glacial'?

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